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a LinkedIn cheatsheet

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1

KING content are...

- Insightful: from experts, seasoned professionals
- Controversial, hot takes from the toilets
- ”Success Porn”: everyone seems successful on LinkedIn ;)
- "Failure Porn": My career mistakes; Some famous or infamous person failure
- Curation: top AI tools…
- Trendy: mirroring mainstream business news

2

Comments is QUEEN!

The algorithm favors posts with lots of comments. These posts remain active in feeds for many days, beyond a normal 1-2 days span.

Provoke or beg for comments 😅! Then go reply to people’s comments on your posts to generate even more comments.

3

Frequency

- Posting 1x/week gets you 4x profile views. 
- Serious LinkedIn creators post 3-5x/week. 

4

Visuals

LinkedIn posts with visuals outperform text-only:
- Relevant images: +20% higher impressions
- 2x higher comment rates

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What they talk about you on podcast 👀

🎁 LinkedIn cheatsheet 🎁

1

KING content are...

- Insightful: from experts, seasoned professionals
- Controversial, hot takes from the toilets
- ”Success Porn”: everyone seems successful on LinkedIn ;)
- "Failure Porn": My career mistakes; Some famous or infamous person failure
- Curation: top AI tools…
- Trendy: mirroring mainstream business news

2

Comments is QUEEN!

The algorithm favors posts with lots of comments. These posts remain active in feeds for many days, beyond a normal 1-2 days span.

Provoke or beg for comments 😅! Then go reply to people’s comments on your posts to generate even more comments.

3

Frequency

- Posting 1x/week gets you 4x profile views. 
- Serious LinkedIn creators post 3-5x/week. 

4

Visuals

LinkedIn posts with visuals outperform text-only:
- Relevant images: +20% higher impressions
- 2x higher comment rates

Save by entering your email 👉🏻

Your email...

Create quality LinkedIn content

Your email...

Get by entering your email 👇🏻